Innovation to Sustainability of Lexus Essay Example | Topics and Well Written Essays - 2500 words

Innovation to Sustainability of Lexus - Essay Example 2010, p.1). This paper will then critically discuss the sustainable innovation results of Lexus Company in relation to Lexus CT 200h series. Evaluative Points Innovation strategy Lexus has been amongst the highest ranked company in motor vehicle industry. The innovation of the name Lexus which is associated with luxury has attracted many customers to these products since it is a symbol status. The company has introduced some of the most advanced vehicle with modern features to meet the users’ needs. The company has open day sessions where they involve their clients in displaying their vehicles. The customers have had an opportunity to make their contributions on the brand of vehicle that they need. One of the important aspects of innovation in Lexus is to bring about competitive advantage within the market. The company conducts field study and assess the customers’ tastes and preferences so as to come up with vehicles that meet their needs. The innovation in this compan y has led to continuous improvements in the industry. The vehicles are produced with specific features that suit specific tasks. The materials used to develop the vehicles are mixed with chemicals therefore making them more durable. The vehicllles manufactured are safe for most users. They use less fuel therefore conservint the environment and saving on fuel expenditure. (Pellissier, 2008, p.98) Although this can be achieved through many ways, the biggest problem or challenge is how to sustain it especially in the competitive auto world where cars are unveiled every year. The company products are being imitated by other companies therefore losing originality. The innovation comes with additional cost thus making the price of vehicles too high to the customers. The vehicles require regular It is important to have competitive markets but also it is equally important to look at the organization of firms. This is important for competitive advantage because organization is important in d etermining how resources are allocated and utilized. Lexus organization is similar to that of its mother company Toyota which is decentralized with each entity being autonomous (Stirman, Kimberly, Cook, Calloway, Castro, & Charns, 2012, p.1). Research and developments The company has carried out many researches to come up vehicles that suit the needs of different customers. The company conduct field studies to assess different terrain so that they can make vehicle for specific areas. In the materials used to make the vehicle they conduct tests to ascertain their durability and strength. The vehicles have evolved through many stages, designs and designs to meet the changing trends in consumer tastes and preferences. The company has grown into an international company exporting vehicles to all regions of the globe. The company has set up assembly subsidiaries in many parts of the world so as to meet the consumer needs wants and needs (Roy, 1994, p.103). The research and development ha ve led to dynamic transformation in the vehicles produced by the company. The vehicles of the company have been tailor made to adapt to various demographics. The researches have set up high standard on the quality of vehicle. The research and developments have led to an increase in market for the company products. The company has researcher for different matters therefore giving the company a competitive advantage since the researchers are specialized. The vehicles of Lexus are manufacture in accordance with the researchers’

Technology Management Research Paper Example | Topics and Well Written Essays - 1000 words

Technology Management - Research Paper Example This research will try to show that the technological changes in modern era cannot always help the corporation to increase the business productivity. Technological Changes Cannot Always Help It is true that the productivity in several non-white collar jobs has significantly increased due to the implementation of advanced technology. On the other hand, productivity in several white collar jobs has not grown at the same rate. It can be stated that implementation of advanced technology does not have that as much positive impact on manufacturing as it is identified in office jobs. It is quite difficult to measure productivity in white collar jobs. Poor quality and inadequate measurement process and implementation of high automation can affect the productivity of an organisation. This part of the research will investigate all the aspects through the implementation of appropriate theories and approaches. Lack of Integration and Knowledge Organisations generally implement a computerised acc ounting system within the organisation in order to reduce and control the operational time and cost. It is not true that all the time this automation process can reduce time and cost. Lack of knowledge about advanced technology and functions can take more operating time. ... There are several people outside of the branches or the departments who cannot avail this facility. However, it is important to integrate all the branches and departments all together before implementing the advanced technology in business process. Otherwise, it can reduce the productivity of the organisation. Unmeasured Productivity and Unnoticed Problems It is true that some organisations implement advanced technology and automation process in business practices without thinking about the future consequences. It is very much difficult to measure productivity after the implementation of advanced technology. Inadequate review of technological tools can affect the productivity of the organisation. Inadequate Initial Decision Making Process In certain governmental firms, the purchase of software and equipment is not undertaken with supreme diligence. It is true that several officials do not know how to increase the productivity and efficiency of business process through the implementat ion of advanced technology. It is very much critical to make a decision about the implementation of advanced technology (Grembergen, 2001). Application of advanced technology automation in business process may not increase the productivity of a firm. First of all, it is important for the management of the organisation to conduct comprehensive and real analysis to make effective decisions. It will be very much difficult for the organisation if they implement process of justifying and deciding the wrong way round. The organisation needs to improve the decision making process based on the notion. It can provide effective solution to the problems. Implementation of Technology without effective